Home workout enthusiasts will soon be able to workout to the sound of Beyonce. This is after the music powerhouse and cultural phenomenon went into a partnership with Home Fitness company Peloton that will see her release special themed classes featuring her music.
If you purchased a treadmill or Peloton bike during the pandemic to exercise at
home, you will eventually get a new collection class from the Queen Bey herself.
The collaboration is an unyielding pursuit expected to offer a motivating and
engaging experience to Peloton members and leverage the product’s expertise and platform for a happy and healthy community.
Beyonce is an American singer and actress who made her debut as the lead singer in the 1990’s girl group ‘Destiny’s Child.’ She she went from singing in one of the most successful girl groups of all time to launching a highly successful solo career.
Peleton is a media and exercise equipment company founded in 2012. It’s flagship products include the treadmill and stationary bicycle that allow subscribers to participate in streamed classes from the company’s fitness studio remotely. Peloton bikes come equipped with a touchscreen.
In January 2017, Peloton unveiled a bicycle version designed for the commercial environment. Besides cycling, various types of classes are available to users, such as cardio, strength training, running, yoga, meditation, walking, barre, boot camp, and stretching.
Every day, classes are recorded and live-streamed from Peloton’s cycling studio and then uploaded to their library for 24/7 on-demand access.
Peloton Tread+ and Tread are the treadmill products by the company. Peloton
Digital (app), a monthly subscription service, allows users to stream their classes on smart devices. Since April 2020, Peloton instructors have been streaming ‘live from home’ classes.
Beyonce will help to curate the fitness company’s class’s subscription service. It’ll start with Homecoming-themed classes to honor the legacy of Historically Black Colleges and Universities (HBCUs).
Just like other Homecoming festivities have adopted virtual celebrations since the global pandemic, a series of themed experiences have been created to help the extension of Homecoming to Peloton members across several fitness categories through classes.
Peloton stated that Beyonce is one of the frequently requested artists for their
playlists by over 3.6 million members. Beyonce-themed classes are already
ongoing. See for yourself. They include outdoor runs, meditations, bike rides, and many more on the way.
All monthly subscribers through the peloton app for $12.99 or via Peloton’s Tread+,Tread, Bike+, Bike devices for $39, could attend the classes.
If you aren’t a subscriber yet, there is a 30-day free trial offer by Peloton to see
Beyonce classes. Students from 10 HBCUs will be awarded two-year memberships of Peloton Digital that will give them access to Peloton’s full library of fitness content through the Peloton App.
The digital membership offer extends to students at Clark Atlanta University,
Bennett College, Grambling State University, Howard University, Hampton
University, Wilberforce University, Texas Southern University, Spelman College, and Morehouse College and Morehouse School of Medicine. It’ll help build relationships with each school for a long-term recruiting partnership.